Influencer Alex Eubank acquires Fresh Supps

This is the “creator economy meets supplement operator” play — but with real assets, not just a collab flavor.

Oura is Exploring Smart Glasses as a Future Product Lane

Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.

Nurri Expands From Protein Drinks Into Protein Coffee Creamer

Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.

Ronnie Coleman Dropped a 14-Track Album (yes, really)

Bodybuilding legends don’t just diversify — they diversify aggressively. Ronnie might be the GOAT of that.

Kraft Launches Protein Cheese Snacks (and the macros are wild)

Big food keeps “protein-ifying” everything — and Kraft just joined the party in a very loud way.

BPN by Nick Bare Expands Into Whey Isolate Protein

BPN is making a cleaner protein play — and it’s one of the easiest “yes” expansions a performance brand can make.

Bucked Up is the Latest Brand to Drop Mini Cans

The “small can, big function” trend is spreading — and Bucked Up is officially in.

Reign Energy Launches a New Watermelon Sour Gummy flavor

The beauty-wellness crossover keeps getting more literal: “glow inside” meets “glaze outside.”

Lemme and Kylie Cosmetics drop limited-edition “Skin Glaze” gummies

The beauty-wellness crossover keeps getting more literal: “glow inside” meets “glaze outside.”

Agape Energy built a 100K+ following before launch

Most energy drinks launch, then try to build community. This one flipped the order.

Omorpho just made “weighted leggings” a real category

This is what happens when performance gear borrows a trick from rucking: add load, keep it subtle, and make it wearable daily.

Starbucks says protein is driving traffic and more “healthy” options are coming

Starbucks doesn’t just want to be your morning coffee stop. It wants your afternoon “wellness reset,” too.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.