The men's personal care brand joins Vought International to bottle Homelander's signature substance into a limited-edition bar.
May 21, 2026
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2 min read
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The chain is bundling its new RTD Coffee & Protein launch with a Kahlana Barfield Brown-designed weighted vest and a four-week movement challenge.
Kodiak is expanding its frozen breakfast lineup with a new high-protein sandwich.
1 min read
Christian McCaffrey is helping drive the rise of While On Earth as the brand expands deeper into premium performance sportswear.
Ghost is expanding beyond cans with new portable energy stick packs.
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Wicked Cutz is bringing bakery-inspired flavor to bacon jerky with a new Cinnabon collaboration.
BODYARMOR is adding a sour candy-inspired flavor to its hydration lineup for summer.
C4 Energy is adding another Hawaiian Punch flavor to its growing collaboration lineup.
Barebells is leaning further into the growing protein soda category with a new cola-inspired launch.
Jocko Fuel is bringing dessert-inspired flavor into the ready-to-drink protein category with its newest launch.
One ultrarunner just completed 4,000 laps around a high school track in one of the most mentally brutal endurance feats imaginable.
Ghost has officially brought back its Sour Strips collaboration flavor for good.
May 14, 2026
Barebells expanded its protein bar lineup with a new Banana Bread flavor.
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