Eggo is giving its iconic waffles a nutrition-focused upgrade with a new high-protein lineup.
Jul 2, 2026
•
1 min read
News
RYSE is taking another major step in retail expansion with a trial launch at Costco.
4GVN is celebrating summer with a patriotic, limited-edition energy drink inspired by a classic frozen treat.
Panda Supplements is expanding two of its flagship products with a new sour candy-inspired flavor.
Redefine Foods is expanding its protein snack lineup with a new marshmallow-inspired SKIPPY collaboration.
VIEW ALL
Protein Pints is entering the frozen novelty category with a new lineup of chocolate-coated protein ice cream bars.
2 min read
AfterDark is giving its premium pre-workout a sweeter twist with the launch of a new Berries & Cream flavor.
Lemme is giving its Creatine Gummies lineup more variety with two new candy-inspired flavors aimed at making daily creatine even easier to stick with.
7 air fryers that make high-protein meal prep faster, easier, and crispier
Jun 30, 2026
3 min read
The sports media star makes his first move into food and beverage, joining an athlete-heavy cap table as the frozen sandwich startup pushes into national retail.
Jun 25, 2026
The Nashville startup behind the high-protein twist on pretzels leans into a sweet-and-smoky summer flavor as it expands its Target shelf presence.
The supplement brand keeps expanding one of the market's most heavily dosed energy drinks with a robust, tropical-leaning classic flavor, out now.
After the candy brand split from Ghost, Mondelez has handed the license to UK supplement giant Applied Nutrition, which will bring the flavors to its ABE Energy Drink and pre-workout this fall.
The Weekly Rep
The official newsletter of fitness. Product drops, latest news, and events curated in a five-minute read delivered once a week,
Connect with us
