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The #1 Source For Fitness News & Product Drops

AG1 Enters the Gummy Craze With Its First New Format in 16 Years

AG1 Enters the Gummy Craze With Its First New Format in 16 Years

AG1 Essentials Gummies pack 50 ingredients into eight daily gummies, a lighter, more portable take on the brand's greens powder, at $54 a pouch.

Aug 14, 2026

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2 min read

News

SidePiece Is Basically Protein Dunkaroos, and They're Coming Soon

SidePiece Is Basically Protein Dunkaroos, and They're Coming Soon

A new brand is reviving the dunkable cookie-and-dip format with 10g of plant-based protein, 11g of fiber, and just 4g of sugar per tray.

Aug 14, 2026

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2 min read

News

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Applied Nutrition Brings Sour Patch Kids Flavors to Its ABE Pre-Workout

News

Applied Nutrition Brings Sour Patch Kids Flavors to Its ABE Pre-Workout

Three authentic Sour Patch Kids editions of the ABE pre-workout are here, part of a wider Mondelez licensing deal rolling into 2,200 Walmart and 1,300 GNC stores.

Aug 14, 2026

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2 min read

NOON Puts Breakfast in a Can and Lands It Nationwide at Target

NOON Puts Breakfast in a Can and Lands It Nationwide at Target

The oat-and-milk drink delivers 20g of protein and 5g of fiber with no added sugar or seed oils, backed by a $2.5M seed round from the investors behind OLIPOP and Graza.

Aug 14, 2026

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2 min read

News

The Rock and Under Armour Are Splitting After a Decade, and He's Taking Project Rock With Him

The Rock and Under Armour Are Splitting After a Decade, and He's Taking Project Rock With Him

Dwayne Johnson and Dany Garcia retain the Project Rock brand and are seeking a new manufacturer, as Under Armour loses another marquee name after Stephen Curry.

Aug 14, 2026

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2 min read

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Barebells Brings Fall Back Early With The Return Of Two Fan-Favorite Pumpkin Protein Bars

Barebells Brings Fall Back Early With The Return Of Two Fan-Favorite Pumpkin Protein Bars

Barebells is kicking off pumpkin season ahead of schedule with the return of two limited-edition fall flavors.

Aug 14, 2026

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1 min read

Grüns Teams Up With Minions for New Bello Banana Berry Flavor

Grüns Teams Up With Minions for New Bello Banana Berry Flavor

Grüns is bringing some Minion-inspired fun to daily nutrition with a new limited-edition Bello Banana Berry flavor.

Aug 14, 2026

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1 min read

Spotify Launches Running Mode With AI-Powered Personalized Playlists

Spotify Launches Running Mode With AI-Powered Personalized Playlists

Spotify is making it easier to train with music by introducing Running Mode, a new feature that builds personalized playlists around your workout.

Aug 14, 2026

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1 min read

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Onnit Launches NMN + Creatine to Combine Performance and Healthy Aging

Onnit is combining two of the industry's most talked-about ingredients into one daily supplement with the launch of NMN + Creatine.

Aug 14, 2026

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1 min read

Onnit Launches NMN + Creatine to Combine Performance and Healthy Aging

Garmin Launches CIRQA, Its First Screen-Free Smart Band

Garmin is entering the screenless wearable category with CIRQA, a new fitness and health tracker offering 24/7 monitoring without a subscription.

Aug 14, 2026

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2 min read

Garmin Launches CIRQA, Its First Screen-Free Smart Band

RYSE Swaps SKIPPY For Jif In Major Shakeup To Its Loaded Protein Line

RYSE is making a major change to one of its most popular protein flavors by replacing its SKIPPY collaboration with a new Jif partnership.

Aug 14, 2026

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1 min read

RYSE Swaps SKIPPY For Jif In Major Shakeup To Its Loaded Protein Line

RYSE Doubles Down On Loaded Pre With Cotton Candy And Airheads Cherry Flavors

RYSE is expanding its Loaded Pre lineup with two new flavors, including another licensed Airheads collaboration.

Aug 14, 2026

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1 min read

RYSE Doubles Down On Loaded Pre With Cotton Candy And Airheads Cherry Flavors

Wattz Reimagines Sunscreen With New SPF 30 Formula Featuring Creatine And Electrolytes

Wattz is blending skincare and sports nutrition with a sunscreen designed for active lifestyles.

Aug 14, 2026

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1 min read

Wattz Reimagines Sunscreen With New SPF 30 Formula Featuring Creatine And Electrolytes

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