RYSE is getting ready to make a splash in the protein RTD game.
Apr 1, 2026
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2 min read
News
GymNation is trying to turn post-workout recovery into a social experience with one of the strangest fitness concepts of the year.
Joey Swoll-backed Taste Flavor Co. is turning social momentum into a much bigger retail opportunity.
Gorilla Mind and YoungLA are blending energy-drink utility with coffee-shop positioning in latest collab.
Prime is pushing deeper into performance nutrition with a protein shake that adds shelf-stable creatine.
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Perfect Bar is pairing higher protein with digestive wellness in a refrigerated format.
Protein soda is moving past novelty status and into a real national retail footprint.
Joseph Baena didn’t just make his bodybuilding debut, he left with three wins and one runner-up finish.
3 min read
Create is turning creatine into more of a daily ritual product, not just a gym supplement.
Freaks of Nature is trying to merge hydration and beauty-from-within into one product, and it is giving the category a much more specific skin-first story in the process.
Mar 26, 2026
Costco is not trying to out-innovate the energy drink market. It is trying to underprice it.
Bum Energy is taking the energy category into a new format with a launch that looks built for convenience, discretion, and impulse trial.
Shark is packaging personal cooling like consumer tech, not just a summer accessory.
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