Barebells Launches a Canned Protein Milk Drink in the US

Berry, Vanilla, and Choco cans bring 24 grams of protein with low sugar and a tighter calorie range than the classic Barebells milkshake.

Costco Enters the Protein RTD Conversation With a Kirkland Signature Protein Shake

A 30 gram milk protein shake hits Costco Canada at a price that is hard for competitors to touch.

VALR Energy Adds Tropical Cream and Keeps Leaning Into Smooth Nitro Texture

A new tropical fruit and cream flavor joins VALR’s creamy lineup with pre-orders live now.

Reign Storm Is Rebranding as “Storm Energy” With a New Look in 2026

Monster is removing the Reign name and positioning Storm as its own standalone clean energy brand.

Full Throttle Finally Adds a Third Flavor With Red Apple

Monster’s throwback energy brand expands beyond Original and True Blue for the first time in a long time.

Misfit Drops “Your Year 2026” With a Champagne Bellini Inspired Flavor

A celebratory limited edition can brings rare champagne bellini vibes to a functional energy formula.

Redcon1 Revamps the MRE Protein Bar With Better Macros and a Candy Bar Style Bite

The original MRE bar is coming back leaner, richer, and built to compete with the best tasting bars on shelf.

Vilgain: Clean Performance Nutrition from Europe to the United States

European standout name Vilgain eyes the US for expansion plans

Athletic Brewing Relaunches “Athletic January” To Make Moderation The New Default

A new advisory council and annual science report are the next steps in making fitness racing Olympic official.

Hyrox Forms Science Council As It Pushes Toward Olympic Sport Status

A new advisory council and annual science report are the next steps in making fitness racing Olympic official.

Thrive Market Drops Alcohol And Bets Big On Non Alcoholic Beverages

The online grocer is going dry and replacing its booze aisle with more than 100 zero proof options.

Puma’s Deviate Nitro Elite Hyrox Is The First Shoe Built Just For Hyrox Races

High traction grip, NITROFOAM Elite cushioning and a carbon plate are tuned for sleds, runs and wall balls in one shoe.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.