SEEQ Switches Up Sweeteners: Sucralose Out, Monk Fruit and Stevia In

What the switch means for the brand, consumers and the clear whey category

Bucked Up Introduces Creatine Candy

A new way for everyday gym goers to take one of the most researched supplements in sports nutrition

RYSE Intros Maple Glazed Donut Protein for Black Friday

A dessert inspired flavor that brings indulgence and performance together

Applied Nutrition Releases ABE Slush Puppie Collaboration

The nostalgic frozen drink flavor enters pre workout and energy drinks

Monster Announces FLRT, a Female Focused Energy Drink

A new direction in 2026 for the brand built around flavor, function, and a fast growing audience

Magic Spoon Launches Hot Chocolate Protein Cereal

A richer winter flavor added to the brand’s high protein lineup

SKIMS Signals Its Next Big Move With a Push Into Wellness

A brand built on apparel foundations now looks toward lifestyle and performance

Yeti’s Helimix Acquisition Signals a Serious Move Into Fitness Drinkware

What the thirty eight million dollar deal means for shaker bottles and the gym crowd

Ghost Energy Brings Blue Raspberry to the United States

A flavor driving a lot of hype to close out 2025

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.