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AG1 Launches Essentials Gummies, Bringing Its Daily Nutrition Platform to a New Format

AG1 Launches Essentials Gummies, Bringing Its Daily Nutrition Platform to a New Format

AG1 is moving beyond powders with new Essentials Gummies, packing 50 ingredients into a convenient daily gummy format.

Aug 25, 2026

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1 min read

News

RYSE Brings Little Debbie Pumpkin Spice Rolls to Its Protein Shake Line

RYSE Brings Little Debbie Pumpkin Spice Rolls to Its Protein Shake Line

RYSE is getting an early start on fall with a new Little Debbie Pumpkin Spice Rolls flavor for its ready-to-drink protein shakes.

Aug 25, 2026

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1 min read

News

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GHOST And Yoo-hoo Take Their Protein Shake Nationwide With Major Walmart Rollout

News

GHOST And Yoo-hoo Take Their Protein Shake Nationwide With Major Walmart Rollout

GHOST’s nostalgic Yoo-hoo protein shake is officially reaching Walmart stores nationwide.

Aug 25, 2026

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1 min read

OMORPHO And HYROX Join Forces On An Official Weighted Vest Built For Hybrid Athletes

OMORPHO And HYROX Join Forces On An Official Weighted Vest Built For Hybrid Athletes

OMORPHO is bringing its MicroLoad technology to HYROX with a weighted vest engineered specifically for hybrid training.

Aug 25, 2026

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2 min read

News

Axe & Sledge Goes All In On Fall With Pumpkin Roll And Campfire Peanut Butter Farm Fed

Axe & Sledge Goes All In On Fall With Pumpkin Roll And Campfire Peanut Butter Farm Fed

Axe & Sledge is kicking off fall with two limited-edition flavors for its Farm Fed protein lineup.

Aug 25, 2026

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1 min read

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Alpha Lion Takes Hydration Beyond Electrolytes With New Daily Formula Built For Men

Alpha Lion Takes Hydration Beyond Electrolytes With New Daily Formula Built For Men

Alpha Lion is entering everyday hydration with a formula that combines electrolytes, vitamins, minerals, and more in one stick pack.

Aug 25, 2026

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1 min read

RAW Nutrition Lands At Sam’s Club With Exclusive Milk & Cookies Grass-Fed Whey Isolate

RAW Nutrition Lands At Sam’s Club With Exclusive Milk & Cookies Grass-Fed Whey Isolate

RAW Nutrition is bringing a Sam’s Club-exclusive protein flavor to warehouse shelves with Milk & Cookies.

Aug 25, 2026

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2 min read

AG1 Enters the Gummy Craze With Its First New Format in 16 Years

AG1 Enters the Gummy Craze With Its First New Format in 16 Years

AG1 Essentials Gummies pack 50 ingredients into eight daily gummies, a lighter, more portable take on the brand's greens powder, at $54 a pouch.

Aug 14, 2026

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2 min read

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NOON Puts Breakfast in a Can and Lands It Nationwide at Target

The oat-and-milk drink delivers 20g of protein and 5g of fiber with no added sugar or seed oils, backed by a $2.5M seed round from the investors behind OLIPOP and Graza.

Aug 14, 2026

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2 min read

NOON Puts Breakfast in a Can and Lands It Nationwide at Target

The Rock and Under Armour Are Splitting After a Decade, and He's Taking Project Rock With Him

Dwayne Johnson and Dany Garcia retain the Project Rock brand and are seeking a new manufacturer, as Under Armour loses another marquee name after Stephen Curry.

Aug 14, 2026

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2 min read

The Rock and Under Armour Are Splitting After a Decade, and He's Taking Project Rock With Him

Applied Nutrition Brings Sour Patch Kids Flavors to Its ABE Pre-Workout

Three authentic Sour Patch Kids editions of the ABE pre-workout are here, part of a wider Mondelez licensing deal rolling into 2,200 Walmart and 1,300 GNC stores.

Aug 14, 2026

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2 min read

Applied Nutrition Brings Sour Patch Kids Flavors to Its ABE Pre-Workout

Barebells Brings Fall Back Early With The Return Of Two Fan-Favorite Pumpkin Protein Bars

Barebells is kicking off pumpkin season ahead of schedule with the return of two limited-edition fall flavors.

Aug 14, 2026

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1 min read

Barebells Brings Fall Back Early With The Return Of Two Fan-Favorite Pumpkin Protein Bars

Grüns Teams Up With Minions for New Bello Banana Berry Flavor

Grüns is bringing some Minion-inspired fun to daily nutrition with a new limited-edition Bello Banana Berry flavor.

Aug 14, 2026

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1 min read

Grüns Teams Up With Minions for New Bello Banana Berry Flavor

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