Aug 18, 2025
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4 min read
How Dana Lynn Kaye built a brand that fuels lives while balancing personal fitness and the busy life of motherhood.
Headliner
Mar 4, 2026
5 min read
Plus news from Starbucks, RYSE, and 3D Energy
Weekly Rep
Feb 25, 2026
Plus news from Tom Brady, Kim K., Whoop, and Nike
Feb 19, 2026
Plus protein Doritos are very real and we're ready for them
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Mar 11, 2026
3 min read
Buffalo Wild Wings is blending cocktail culture with the protein trend by launching a limited-time espresso martini featuring 10 grams of protein.
2 min read
Protein Candy has introduced new a limited-edition Sour Watermelon flavor just in time for Spring.
The UFC is partnering with FoodStory Brands to launch a new protein bar backed by the UFC Performance Institute.
Genius Gourmet has partnered with Tapatío to launch spicy protein puffs delivering around 15g of protein per serving.
Anabar has introduced a new protein bar flavor combining dark chocolate, coconut, and almond with around 20g of protein.
David Protein may be expanding beyond bars with a high-protein ice cream rumored to contain 30g of protein per pint.
Neutonic is introducing a new nootropic delivery format with flavored toothpicks that provide caffeine and cognitive support ingredients.
SuppCo has introduced a new independent certification program designed to verify whether supplements actually contain the ingredients listed on their labels.
Vital Proteins is entering the functional beverage space with a new sparkling drink delivering collagen peptides, vitamin C, and zero sugar.
Barebells is expanding its dessert-inspired protein bar lineup with two new flavors.
Ghost is going full cereal aisle — and Trix is the latest to join the lineup.
1 min read
Cocoa Puffs in protein form is exactly the kind of headline Ghost was born to create.
After years of serving his country in the USMC, Lucas Dasilva has found a new mission.
Peloton’s Alex Toussaint shares how discipline, gratitude, and purpose fuel his journey — from pre-class rituals to partnering with THRONE.
Aug 19, 2025
Get the best of both worlds with these 3 easy-to-incorporate full body movements.
11 min read
Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.
10 min read
Here's how you can train for longevity, too.
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