Barebells is taking its campfire-inspired protein bar beyond a limited retail debut with wider summer availability.
Aug 25, 2026
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1 min read
News
Just one year after acquiring WK Kellogg, Ferrero is expanding its breakfast portfolio again with the purchase of Purely Elizabeth.
RYSE is bringing another Little Debbie favorite to the protein aisle with a brand-new fall-inspired collaboration.
Bucked Up is kicking off fall with two new limited-edition energy drinks inspired by classic seasonal flavors.
Purely Puff'd Up is taking protein beyond bars and shakes with a marshmallow built for everyday recovery.
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G FUEL is bringing classic candy flavor to its new creatine lineup with Push Pop Blue Raspberry and Cherry Watermelon.
Alex Cooper’s Unwell Beverage Co. is reportedly coming to an end just 18 months after launching, with production expected to stop following one final seasonal release.
Panda Supplements is bringing the popular purple yam dessert flavor to its protein lineup with the launch of Ube Ice Cream.
RYSE is getting an early start on fall with a new Little Debbie Pumpkin Spice Rolls flavor for its ready-to-drink protein shakes.
OMORPHO is bringing its MicroLoad technology to HYROX with a weighted vest engineered specifically for hybrid training.
2 min read
Axe & Sledge is kicking off fall with two limited-edition flavors for its Farm Fed protein lineup.
GHOST’s nostalgic Yoo-hoo protein shake is officially reaching Walmart stores nationwide.
Alpha Lion is entering everyday hydration with a formula that combines electrolytes, vitamins, minerals, and more in one stick pack.
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