BUILT is bringing a new cereal-inspired Puff Bar exclusively to Target.
Jun 25, 2026
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1 min read
News
Kimba is combining AI, sleep tracking, and aromatherapy to create personalized sleep routines.
Waterboy is bringing a fresh summer flavor to its Daily Hydration lineup with the launch of Ken’s Juicy Peach.
2 min read
SPYLT is rebranding its protein and caffeine drinks as it prepares for a bigger retail push.
Bucked Up is marking a decade in business with a special-edition pre-workout built for its biggest fans.
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Frontline Formulations is celebrating summer with a patriotic limited-edition flavor inspired by one of America's most iconic frozen treats.
Arrae is building on one of its most successful products with a new high-powered version designed to support metabolism, energy, and appetite control.
Smart scales are evolving far beyond weight, and Withings is leading that shift with one of the most advanced consumer health devices on the market.
The veteran-operated brand turned a long-running meme into one of the year's strangest and fastest-selling beverage launches.
Jun 18, 2026
The new Siri mode lets users point their camera at a plate of food or a nutrition label to pull dietary information straight into the Health app.
The new model adds an industry-first nightstand remote, a quieter dock, and a built-in mattress protector.
The premium sports watches lean hard into hybrid training and HYROX with prices that undercut the competition.
The clean-caffeine pouch brand is targeting drivers and commuters with its biggest retail expansion yet.
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