Ghost’s Cookie Protein Is Back — And It’s Not Chips Ahoy Anymore

Ghost is keeping the cookie vibe alive, but the licensing era is clearly shifting.

New “Protein Doritos” Are Set To Hit Shelves in a Big Way

Doritos is officially stepping into functional snacking — and it’s the kind of move that makes the entire snack aisle pay attention.

Hotel Gyms Launched a Browser Extension to Rate Hotel Gyms While You Book

The “never get stuck with a terrible hotel gym again” problem finally has an in-browser solution.

Amazon Now Makes Creatine Monohydrate Under Its Basics Line

Amazon Basics is going after one of the most commodity-friendly supplements on earth: creatine.

New Alani Nu Lime Slush is Already Hitting Retail Shelves

Alani Nu keeps winning by doing one thing extremely well: making flavors people actually want to drink daily.

Kodiak Pumps Protein Up To 16g Per Serving In Its No Added Sugar Power Waffles

Kodiak is going after the “high-protein frozen breakfast” lane — but with better macros and an easy headline number.

Red Bull Blends Cherry Blossom, Almond and Sweet Sherry For Its Next Spring Edition

Red Bull’s seasonal flavors are basically their own product calendar now — and Spring 2026 is getting a very “Sakura” profile.

Redcon1 and Jolt Are Releasing a Prebiotic Soda With a Light 80mg of Caffeine

Redcon1’s Jolt partnership is officially expanding beyond “energy drink in a soda costume” — into something closer to a modern functional soda.

Giants RB Cam Skattebo Announces New Partnership With BUM Energy

Athletes keep getting smarter about brand alignment — and energy drinks remain one of the easiest fits.

Influencer Alex Eubank acquires Fresh Supps

This is the “creator economy meets supplement operator” play — but with real assets, not just a collab flavor.

Oura is Exploring Smart Glasses as a Future Product Lane

Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.

Nurri Expands From Protein Drinks Into Protein Coffee Creamer

Protein RTDs going into coffee is a logical next step — but Nurri is doing it in a way we don’t see often.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.