Alex Cooper’s Unwell Beverage Co. is reportedly coming to an end just 18 months after launching, with production expected to stop following one final seasonal release.
Aug 25, 2026
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1 min read
News
Panda Supplements is bringing the popular purple yam dessert flavor to its protein lineup with the launch of Ube Ice Cream.
OMORPHO is bringing its MicroLoad technology to HYROX with a weighted vest engineered specifically for hybrid training.
2 min read
AG1 is moving beyond powders with new Essentials Gummies, packing 50 ingredients into a convenient daily gummy format.
RYSE is getting an early start on fall with a new Little Debbie Pumpkin Spice Rolls flavor for its ready-to-drink protein shakes.
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Axe & Sledge is kicking off fall with two limited-edition flavors for its Farm Fed protein lineup.
GHOST’s nostalgic Yoo-hoo protein shake is officially reaching Walmart stores nationwide.
Alpha Lion is entering everyday hydration with a formula that combines electrolytes, vitamins, minerals, and more in one stick pack.
AG1 Essentials Gummies pack 50 ingredients into eight daily gummies, a lighter, more portable take on the brand's greens powder, at $54 a pouch.
Aug 14, 2026
A new brand is reviving the dunkable cookie-and-dip format with 10g of plant-based protein, 11g of fiber, and just 4g of sugar per tray.
The oat-and-milk drink delivers 20g of protein and 5g of fiber with no added sugar or seed oils, backed by a $2.5M seed round from the investors behind OLIPOP and Graza.
Dwayne Johnson and Dany Garcia retain the Project Rock brand and are seeking a new manufacturer, as Under Armour loses another marquee name after Stephen Curry.
Three authentic Sour Patch Kids editions of the ABE pre-workout are here, part of a wider Mondelez licensing deal rolling into 2,200 Walmart and 1,300 GNC stores.
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