July's Lift Box is packed to the brim and does not disappoint. See what's inside.
Jul 11, 2026
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1 min read
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The Sanlam Cape Town Marathon becomes Africa's first Major and officially joins the series on May 23, 2027.
Jul 9, 2026
2 min read
Images of the new GNC-exclusive flavor surfaced this week, marking the brand's fifth energy drink flavor in roughly five months.
The $299 collaboration pairs Speedland's modular carbon-plate trail platform with Saysky's design language and glow-in-the-dark details.
The chocolate peanut butter sparkling water inspired by MrBeast's candy brand is now showing up at retailers including 7-Eleven, months ahead of its original Halloween timeline.
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The fizzy single-serve sticks deliver 5g of creatine monohydrate with no scoop, shaker, or water required.
Co-developed by the UFC Performance Institute and FoodStory Brands, the 20g-protein bars are due to hit the market in August.
Perfect Snacks swaps its signature nut butter base for oats in a new refrigerated bar aimed squarely at the lunchbox crowd.
Nike is launching a new training initiative built around elite-level performance and athlete development.
Pump Sauce is kicking off summer with four bold new flavors for its signature pump formula.
RYSE is bringing a classic summertime flavor to two of its flagship performance supplements.
Dymatize is bringing another iconic ice cream flavor to its growing Baskin-Robbins collaboration.
Bloom is getting into the Halloween spirit early with a spooky new pear-flavored energy drink.
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