$500,000 in Stolen SEEQ Protein Recovered in Illinois After Cargo Theft Investigation

More than 25,000 pounds of stolen product was found in a Bridgeview warehouse, and the investigation is still active.

Ghost Adds Strawberry Watermelon to Its Mini 8.4oz Energy Line

A Taylor Swift inspired group fitness class is selling out fast and preparing to expand into new cities.

Swiftie Liftie Turns Taylor Swift Fandom Into a Workout Class That’s Going on Tour

A Taylor Swift inspired group fitness class is selling out fast and preparing to expand into new cities.

Under Armour Launches a Fitness Cruise as Wellness Travel Moves Offshore

Fitness vacations are evolving from yoga retreats to full training itineraries at sea.

Nesquik Protein Power Milk Brings 23g Protein to the Classic Chocolate Milk Lane

A high protein flavored milk format continues to grow as brands chase “drink your protein” habits.

David Protein Launches Bronze, a Candy Bar Style Upgrade to Its High Density Protein Bars

Bronze drops the protein slightly but keeps the calories tight and adds a full crunchy chocolate coating.

1st Phorm Adds Silver Lightning to Phorm Energy With a Bold Citrus Profile

A new permanent flavor joins the Phorm Energy lineup with a silver can and a sweet citrus taste.

Magic Spoon Branches Into Protein Toaster Pastries With 11g Protein Each

The cereal brand moves into a Pop Tart style format with three flavors and a familiar macro first approach.

Alani Nu Finally Drops Cherry Bomb, a Cherry Vanilla Cola Energy Flavor

The long teased flavor is live now with 200mg caffeine, zero sugar, and a deeper cherry cola vibe.

UFC Star Sean O’Malley Is Launching doingwell, a Third Party Tested Electrolyte Brand

A new “clean hydration” drop uses a subscription based Insider Club model and leans hard into testing and compliance.

Shake Shack’s New Good Fit Menu Is a GLP-1 Friendly Play for High Protein Orders

A new curated menu makes it easier to order lettuce wraps, gluten free options, and higher protein builds without doing the math.

Nike Enters the Luggage Game With a Hard-Shell Suitcase Collection Inspired by the Air Force 1

Three sizes, athlete-first storage, and design DNA pulled straight from one of Nike’s most iconic shoes.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.