A new category is emerging as lung health becomes part of daily performance routines.
Apr 30, 2026
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2 min read
News
A new endurance format is pushing athletes through 300+ miles across seven sports in one week.
Trelli is entering the pain relief category with a naturally derived alternative.
1 min read
A historic Boston run just reset the standard with one of the fastest times ever on the course.
Protein is going ultra-portable as Pure Genius scales into Target with its compact shot format.
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BUILT has reintroduced its Orange Cream Pop Puff Bar for a limited run.
RYSE is expanding into Target with its clear whey protein lineup.
Gorilla Mind has brought a classic soda flavor to its energy drink lineup.
Creatine gummies just got more portable with a new single-serve variety pack built for convenience.
A legacy muscle builder gets a performance-focused upgrade aimed at strength, endurance, and recovery.
Apr 23, 2026
AI is now handling meal plans in minutes instead of hours, changing how coaches scale nutrition.
Ghost is expanding retail with smaller-format cereal milk protein powders at Target.
Dream Recovery is combining weighted pressure with infrared tech in a new blanket.
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