Liquid Death is leaning even harder into absurd licensed flavors.
Apr 16, 2026
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2 min read
News
Protein soda continues to see innovation and growth across retail.
1 min read
Panda Supplements is adding a cookie-inspired flavor to its isolate protein line.
Unilever is acquiring greens gummy brand Grüns in a billion-dollar deal.
Catalina Crunch is shrinking its protein cereal into snackable formats.
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Axe & Sledge is bringing back its French Toast Sticks protein flavor for a limited run.
Sweet Gains is adding a mango flavor to its protein ice cream lineup.
AfterDark is entering the amino category with a multi-function formula called Dripnosis.
Jocko Fuel is leaning into a more distinctive flavor profile for spring with a limited-batch Horchata version of Jocko Mölk.
Diplo’s Run Club is back with a bigger national footprint, adding new cities while bringing back several of its strongest returning markets.
Apr 10, 2026
3 min read
The lawsuit that challenged David Protein’s nutrition labels is over, for now.
Apr 9, 2026
AGAPE is trying to build an energy drink brand around faith identity first, not just flavor or caffeine.
BUM Energy is adding one of the biggest mainstream retail names to its expansion push.
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