Living with Devotion: How Dana Lynn Kaye Built a Brand That Fuels Lives

When Dana Lynn Kaye created Devotion Nutrition, it wasn’t born from a boardroom brainstorm — it was born from her kitchen, her gym bag, and her very real need to juggle motherhood, business, and fitness while still enjoying the food she ate. As a busy mom with a lifelong struggle to maintain a healthy weight, Kaye was tired of chalky, uninspired protein powders that only worked in a shaker bottle. She wanted versatility, flavor, and something she could actually look forward to using every day.

The turning point came when customers began reaching out with a message she’d never forget: “Your products are changing the way I live. I finally enjoy eating healthy.” That’s when she realized Devotion wasn’t just protein: it was a solution, helping people stay committed to their health goals just as it had helped her.

Balancing Act with Intention

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Kaye’s daily routine is equal parts structured and flexible — an intentional balance that allows her to manage the chaos of mom life, CEO duties, and personal fitness. Her mornings begin with a workout, which she says is non-negotiable. “Movement keeps me grounded and energized to take on everything else,” she says. From there, it’s a mix of family time, business operations, and the never-ending lists that keep everything moving forward. Some days flow effortlessly; others, she admits, feel like a juggling act. But her “why” always pulls her back.

Breaking Through Barriers

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Launching a nutrition brand in a male-dominated industry wasn’t without challenges. “You have to prove yourself ten times over,” Kaye recalls. She’s been underestimated, told her ideas were too niche, and faced more than her share of “no’s.” But every obstacle fueled her determination. “I didn’t create Devotion to be trendy — I created it to solve real problems for real people,” she says.

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For Kaye, the name Devotion isn’t just branding but ia personal mantra. Whether she’s in the gym or at home with her kids, she focuses on showing up with purpose. “It’s not about being perfect; it’s about showing up for yourself, again and again, with intention,” she explains.

Her background in fitness has been a secret weapon in business. The grit, resilience, and discipline she’s built under the barbell directly translate to her role as a founder. “Lifting weights doesn’t just make you strong physically — it sharpens your mindset. You learn to embrace discomfort and push past limits,” she says. It’s this mindset that’s carried her through slow sales, skepticism, and the challenges of scaling a brand.

Advice for Moms and Dreamers

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Looking back, Kaye’s advice to other aspiring entrepreneurs is refreshingly simple: “Start messy. Don’t wait until everything’s perfect — it never will be.” She encourages moms not to see parenthood as a limitation but as motivation. “Your kids are watching you. Show them what’s possible when you chase something with heart, hustle, and devotion.”

From kitchen table experiments to a brand that inspires people to live healthier, more intentional lives, Dana Lynn Kaye’s journey is proof that with passion and persistence, you can create something that not only fuels your own life—but transforms the lives of others.

You can shop her brand here, or learn more about her @DanaLynnKaye.

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