OMORPHO is bringing its MicroLoad technology to HYROX with a weighted vest engineered specifically for hybrid training.
Aug 25, 2026
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2 min read
News
Axe & Sledge is kicking off fall with two limited-edition flavors for its Farm Fed protein lineup.
1 min read
RAW Nutrition is bringing a Sam’s Club-exclusive protein flavor to warehouse shelves with Milk & Cookies.
GHOST’s nostalgic Yoo-hoo protein shake is officially reaching Walmart stores nationwide.
Alpha Lion is entering everyday hydration with a formula that combines electrolytes, vitamins, minerals, and more in one stick pack.
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AG1 Essentials Gummies pack 50 ingredients into eight daily gummies, a lighter, more portable take on the brand's greens powder, at $54 a pouch.
Aug 14, 2026
A new brand is reviving the dunkable cookie-and-dip format with 10g of plant-based protein, 11g of fiber, and just 4g of sugar per tray.
The oat-and-milk drink delivers 20g of protein and 5g of fiber with no added sugar or seed oils, backed by a $2.5M seed round from the investors behind OLIPOP and Graza.
Three authentic Sour Patch Kids editions of the ABE pre-workout are here, part of a wider Mondelez licensing deal rolling into 2,200 Walmart and 1,300 GNC stores.
Barebells is kicking off pumpkin season ahead of schedule with the return of two limited-edition fall flavors.
Grüns is bringing some Minion-inspired fun to daily nutrition with a new limited-edition Bello Banana Berry flavor.
Spotify is making it easier to train with music by introducing Running Mode, a new feature that builds personalized playlists around your workout.
BUM Energy is teaming up with country music star Ella Langley for a Southern-inspired flavor: Peaches & Honey.
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