Urban Iron is preparing for its next series of fitness crawls, bringing together running, workouts, and community in one event.
Aug 8, 2026
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1 min read
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On is expanding beyond performance running with a new recovery shoe designed for all-day comfort.
Unwell is bringing fall flavors to the energy aisle with a limited-edition Apple Cider Donut release.
Axe & Sledge is upgrading its health lineup with a more advanced omega-3 supplement.
Inno Supps is making daily stress support easier with new KSM-66 Ashwagandha gummies.
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FlavCity is bringing lemon meringue pie flavors to the protein category with a limited-edition collaboration alongside WeightWatchers.
Arms Race Nutrition is growing its Foundation Protein lineup with two new dessert-inspired flavors: Cookies & Cream and Apple Fritter.
Nello is expanding its functional energy lineup with Apple Rush, a crisp new flavor now arriving at Target.
One of the year's most anticipated protein collaborations has officially landed on Walmart shelves.
The upgraded Daily Health Drink folds 5g of creatine plus HMB and zinc carnosine into AG1's core formula, at $99 a month, a 25% premium over AG1 Next Gen.
Jul 31, 2026
2 min read
The $199.99 fabric band tracks health, sleep, and recovery around the clock and takes direct aim at Whoop by skipping the membership fee.
The brand's Summer Series brings free outdoor yoga, Pilates, and Sculpt classes to seven US cities through early September, with registration open now.
The frozen dessert pints pack 30g of protein for 210 to 260 calories and land nationwide at Target for $7.99, the brand's first retail expansion.
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