1st Phorm Adds Silver Lightning to Phorm Energy With a Bold Citrus Profile

A new permanent flavor joins the Phorm Energy lineup with a silver can and a sweet citrus taste.

Magic Spoon Branches Into Protein Toaster Pastries With 11g Protein Each

The cereal brand moves into a Pop Tart style format with three flavors and a familiar macro first approach.

Alani Nu Finally Drops Cherry Bomb, a Cherry Vanilla Cola Energy Flavor

The long teased flavor is live now with 200mg caffeine, zero sugar, and a deeper cherry cola vibe.

UFC Star Sean O’Malley Is Launching doingwell, a Third Party Tested Electrolyte Brand

A new “clean hydration” drop uses a subscription based Insider Club model and leans hard into testing and compliance.

Shake Shack’s New Good Fit Menu Is a GLP-1 Friendly Play for High Protein Orders

A new curated menu makes it easier to order lettuce wraps, gluten free options, and higher protein builds without doing the math.

Nike Enters the Luggage Game With a Hard-Shell Suitcase Collection Inspired by the Air Force 1

Three sizes, athlete-first storage, and design DNA pulled straight from one of Nike’s most iconic shoes.

TravelTone Wants to Be the TripAdvisor for Hotel Gyms

A new community app lets fitness minded travelers review hotel gyms and find nearby studios before they book.

Barebells Launches a Canned Protein Milk Drink in the US

Berry, Vanilla, and Choco cans bring 24 grams of protein with low sugar and a tighter calorie range than the classic Barebells milkshake.

Costco Enters the Protein RTD Conversation With a Kirkland Signature Protein Shake

A 30 gram milk protein shake hits Costco Canada at a price that is hard for competitors to touch.

VALR Energy Adds Tropical Cream and Keeps Leaning Into Smooth Nitro Texture

A new tropical fruit and cream flavor joins VALR’s creamy lineup with pre-orders live now.

Reign Storm Is Rebranding as “Storm Energy” With a New Look in 2026

Monster is removing the Reign name and positioning Storm as its own standalone clean energy brand.

Full Throttle Finally Adds a Third Flavor With Red Apple

Monster’s throwback energy brand expands beyond Original and True Blue for the first time in a long time.

3 Full-Body Exercises That Combine Strength and Cardio

4 min read

Aug 19, 2025

Get the best of both worlds with these 3 easy-to-incorporate full body movements.

Marcus Filly’s Keys to Practical, Sustainable Habits

11 min read

Aug 19, 2025

Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.

Secrets to a Healthy, Lasting Fitness Journey

10 min read

Aug 19, 2025

Here's how you can train for longevity, too.