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Sour Patch Kids Energy Drinks Are Coming Back, This Time With Applied Nutrition

Sour Patch Kids Energy Drinks Are Coming Back, This Time With Applied Nutrition

After the candy brand split from Ghost, Mondelez has handed the license to UK supplement giant Applied Nutrition, which will bring the flavors to its ABE Energy Drink and pre-workout this fall.

Jun 25, 2026

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2 min read

News

ON Enters the HYROX Arms Race With the Cloud X Tempo Pro, Its First Hybrid Fitness Racing Shoe

ON Enters the HYROX Arms Race With the Cloud X Tempo Pro, Its First Hybrid Fitness Racing Shoe

The Swiss brand co-developed the carbon-plated trainer with double world record holder Alexander Roncevic, who broke two records racing in a prototype.

Jun 25, 2026

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2 min read

News

Fitness news delivered weekly.

Protein Pints Moves Beyond the Carton With Quinoa-Crusted Protein Pops

News

Protein Pints Moves Beyond the Carton With Quinoa-Crusted Protein Pops

The high-protein ice cream brand enters the frozen novelty category for the first time, launching chocolate-dipped bars with 10 grams of protein and a crispy quinoa coating.

Jun 25, 2026

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2 min read

HYROX Makes Its Kids Division Permanent, Launching Youngstars as a Global Series

HYROX Makes Its Kids Division Permanent, Launching Youngstars as a Global Series

After two sold-out pilot events drew thousands of young competitors, the fitness racing juggernaut is building a permanent pathway for athletes aged 8 to 15.

Jun 25, 2026

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2 min read

News

Midjourney Pivots Into Healthcare With a 60-Second Full-Body Scanner

Midjourney Pivots Into Healthcare With a 60-Second Full-Body Scanner

The AI image generator known for art is building Ultrasonic CT, an MRI-quality body scanner that uses sound waves and water instead of radiation.

Jun 25, 2026

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2 min read

News

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BUILT Brings Cereal Milk Nostalgia To Target With New Puff Bar

BUILT Brings Cereal Milk Nostalgia To Target With New Puff Bar

BUILT is bringing a new cereal-inspired Puff Bar exclusively to Target.

Jun 25, 2026

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1 min read

Kimba Is Using AI Tracking To Create A Personalized Aromatherapy Plan To Support Deeper Sleep

Kimba Is Using AI Tracking To Create A Personalized Aromatherapy Plan To Support Deeper Sleep

Kimba is combining AI, sleep tracking, and aromatherapy to create personalized sleep routines.

Jun 25, 2026

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1 min read

SPYLT Refreshes Its Caffeinated Protein Drinks With Bold New Look For Nationwide Growth

SPYLT Refreshes Its Caffeinated Protein Drinks With Bold New Look For Nationwide Growth

SPYLT is rebranding its protein and caffeine drinks as it prepares for a bigger retail push.

Jun 25, 2026

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1 min read

Latest News

Waterboy Launches Ken’s Juicy Peach Daily Hydration Flavor

Waterboy is bringing a fresh summer flavor to its Daily Hydration lineup with the launch of Ken’s Juicy Peach.

Jun 25, 2026

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2 min read

Waterboy Launches Ken’s Juicy Peach Daily Hydration Flavor

Frontline Formulations Drops Freedom Slush for Gauntlet V2 and Pumpageddon

Frontline Formulations is celebrating summer with a patriotic limited-edition flavor inspired by one of America's most iconic frozen treats.

Jun 25, 2026

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2 min read

Frontline Formulations Drops Freedom Slush for Gauntlet V2 and Pumpageddon

Arrae Launches MB-1 Max, An Enhanced Version of Its Best-Selling Metabolic Support Formula

Arrae is building on one of its most successful products with a new high-powered version designed to support metabolism, energy, and appetite control.

Jun 25, 2026

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2 min read

Arrae Launches MB-1 Max, An Enhanced Version of Its Best-Selling Metabolic Support Formula

Withings Brings Clinical-Grade Body Composition Tracking Home With Body Scan

Smart scales are evolving far beyond weight, and Withings is leading that shift with one of the most advanced consumer health devices on the market.

Jun 25, 2026

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2 min read

Withings Brings Clinical-Grade Body Composition Tracking Home With Body Scan

AG1 Launches AG1 Pro, A Travel-Ready Formula Designed for Performance and Recovery

AG1 is expanding beyond daily wellness with a new travel-friendly formula built specifically for active individuals and high performers.

Jun 25, 2026

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2 min read

AG1 Launches AG1 Pro, A Travel-Ready Formula Designed for Performance and Recovery

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