Aug 18, 2025
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4 min read
How Dana Lynn Kaye built a brand that fuels lives while balancing personal fitness and the busy life of motherhood.
Headliner
Jan 27, 2026
6 min read
Plus news from Papa Johns, Jack3d pre-workout, and Lucky Energy
Weekly Rep
Jan 20, 2026
Plus news from NoBull, Tom Brady, and Jocko Fuel
Jan 8, 2026
Plus news from Taylor Swift, the UFC, and GHOST
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Jan 26, 2026
2 min read
The brand is turning its energy identity into a portable gummy pack aimed at daily energy and gut support.
3 min read
Beast Health is bringing insulated blending to personal blenders with a new Blended in Steel collection.
The brand is refreshing its look, updating sweetness, and moving to flavor-forward artwork.
Peloton is taking the fight to court, arguing it paid tariffs that were not legally imposed.
MLB and NFL stars are backing a high-end recovery device that combines multiple modalities in one session.
The TB12 era is ending, and Brady is consolidating his wellness business under the NoBull banner.
One city, one store, one day. Papa Johns is bringing protein infused dough to Atlanta as a limited drop.
The label looks like 2011, but the formula is modern, DMAA is gone, and the brand is leaning hard into nostalgia.
Redcon1 is continuing its Jolt partnership with a new flavor that looks designed to taste like a classic soda fountain staple.
Jan 19, 2026
The training brand is now selling protein and electrolytes with a simple performance first pitch.
Protein, creatine, and vitamin D3, packaged as the fundamentals for performance and longevity.
The new $599.95 scale promises 60+ biomarkers, heart insights, and hypertension notifications pending FDA clearance.
After years of serving his country in the USMC, Lucas Dasilva has found a new mission.
Peloton’s Alex Toussaint shares how discipline, gratitude, and purpose fuel his journey — from pre-class rituals to partnering with THRONE.
Aug 19, 2025
Get the best of both worlds with these 3 easy-to-incorporate full body movements.
11 min read
Athlete and trainer Marcus Filly says skip the flashy, fast gimmicks and prioritize long-term health and wellness with these actionable steps.
10 min read
Here's how you can train for longevity, too.
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