THE #1 SOURCE FOR DAILY HEALTH AND FITNESS NEWS.

LATEST NEWS

JOIN 150,000+ WEEKLY READERS

Get the latest fitness news, product drops, and wellness studies dropped into your inbox once a week.

TRENDING NEWS

RYSE Teases Fudgsicle Protein Shake In Upcoming RTD Launch

Apr 1, 2026

•

2 min read

RYSE Teases Fudgsicle Protein Shake In Upcoming RTD Launch

RYSE is getting ready to make a splash in the protein RTD game.

GymNation Launches A “Protein Shisha Bar” For Post-Workout Socializing

Apr 1, 2026

•

2 min read

GymNation Launches A “Protein Shisha Bar” For Post-Workout Socializing

GymNation is trying to turn post-workout recovery into a social experience with one of the strangest fitness concepts of the year.

Gorilla Mind And YoungLA Roll Out Young LAtte

Apr 1, 2026

•

2 min read

Gorilla Mind And YoungLA Roll Out Young LAtte

Gorilla Mind and YoungLA are blending energy-drink utility with coffee-shop positioning in latest collab.

Prime Unveils Shake + Creatine With 32g Of Protein And 3g Of Creatine

Apr 1, 2026

•

2 min read

Prime Unveils Shake + Creatine With 32g Of Protein And 3g Of Creatine

Prime is pushing deeper into performance nutrition with a protein shake that adds shelf-stable creatine.

Taste Flavor Co. Heads To Sprouts With Two Exclusive New Sauces

Apr 1, 2026

•

2 min read

Taste Flavor Co. Heads To Sprouts With Two Exclusive New Sauces

Joey Swoll-backed Taste Flavor Co. is turning social momentum into a much bigger retail opportunity.

Perfect Bar Launches Protein + Prebiotics With 20g Of Protein

Apr 1, 2026

•

2 min read

Perfect Bar Launches Protein + Prebiotics With 20g Of Protein

Perfect Bar is pairing higher protein with digestive wellness in a refrigerated format.

SkyPop Protein Soda Lands National Retail Rollout Including Target

Apr 1, 2026

•

2 min read

SkyPop Protein Soda Lands National Retail Rollout Including Target

Protein soda is moving past novelty status and into a real national retail footprint.

Arnold Schwarzenegger's son Joseph Baena Wins Bodybuilding Debut

Apr 1, 2026

•

3 min read

Arnold Schwarzenegger's son Joseph Baena Wins Bodybuilding Debut

Joseph Baena didn’t just make his bodybuilding debut, he left with three wins and one runner-up finish.

Chee Hoo Launches Protein Pops Ahead Of Summer With 12g Of Whey Protein

Apr 1, 2026

•

2 min read

Chee Hoo Launches Protein Pops Ahead Of Summer With 12g Of Whey Protein

Chee Hoo is taking protein into the freezer aisle with a tropical format that feels much more like a treat than a supplement.

Create Launches Creatine + Electrolytes As It Expands Beyond Standalone Creatine

Apr 1, 2026

•

2 min read

Create Launches Creatine + Electrolytes As It Expands Beyond Standalone Creatine

Create is turning creatine into more of a daily ritual product, not just a gym supplement.

Freaks Of Nature Launches A “Skin Electrolyte” Built Around Hydration And UV Support

Mar 26, 2026

•

2 min read

Freaks Of Nature Launches A “Skin Electrolyte” Built Around Hydration And UV Support

Freaks of Nature is trying to merge hydration and beauty-from-within into one product, and it is giving the category a much more specific skin-first story in the process.

Costco’s Kirkland Signature Energy Drink Looks Like A Serious Price Disruptor

Mar 26, 2026

•

2 min read

Costco’s Kirkland Signature Energy Drink Looks Like A Serious Price Disruptor

Costco is not trying to out-innovate the energy drink market. It is trying to underprice it.

JOIN THE WEEKLY REP

The official newsletter of fitness.
Health trends, wellness tips, product launches, and more delivered to you every week.

THE #1 SOURCE FOR DAILY HEALTH AND FITNESS NEWS.

LATEST NEWS

JOIN 150,000+ WEEKLY READERS

TRENDING NEWS

RYSE Teases Fudgsicle Protein Shake In Upcoming RTD Launch

GymNation Launches A “Protein Shisha Bar” For Post-Workout Socializing

Gorilla Mind And YoungLA Roll Out Young LAtte

Prime Unveils Shake + Creatine With 32g Of Protein And 3g Of Creatine

Taste Flavor Co. Heads To Sprouts With Two Exclusive New Sauces

Perfect Bar Launches Protein + Prebiotics With 20g Of Protein

SkyPop Protein Soda Lands National Retail Rollout Including Target

Arnold Schwarzenegger's son Joseph Baena Wins Bodybuilding Debut

Chee Hoo Launches Protein Pops Ahead Of Summer With 12g Of Whey Protein

Create Launches Creatine + Electrolytes As It Expands Beyond Standalone Creatine

Freaks Of Nature Launches A “Skin Electrolyte” Built Around Hydration And UV Support

Costco’s Kirkland Signature Energy Drink Looks Like A Serious Price Disruptor

JOIN THE WEEKLY REP

GET THE HEADLINES